Tom Mueller, PhD

Department Rank:
Assistant Professor

Area:
Advertising

Office: Walker Hall 248
Email: muellerts@appstate.edu

Education

B.A., Journalism, University of Wisconsin - Eau Claire
MBA, Otterbein College, Westerville, OH
PhD, Mass Communication, University of Florida

Teaching Specialties

Experiential marketing
Event marketing
Special events and promotions
New Trends in Media
Media Sales
International Advertising

Current Courses Being Taught

Intro to Mass Communication (COM 2300)
Mass Media and Society (COM 3300)

Professional Affiliations / Organizations

Association of Education in Journalism and Mass Communication (AEJMC)

Research Interests

Involvement theory
Active sport participation
Consumer involvement in sport
Sport Communication

Selected Publications

“NASCAR in Mexico: The U.S. expansion of motorsport into Hispanic culture.” International Journal of Sports Marketing & Sponsorship
Volume 9, Issue 3 (April 2008)

"The Effective Communication of Attributes in Sport Sponsorship Branding." International Journal of Sport Communication
Volume 1, Issue 2 (June 2008)

Third author, “Marketing Perspectives of Sport Events: Combined Roles of Sponsorship and Country Branding.” International Journal of Sport Management

“Heroes and Villains: Fan Involvement and the Pursuit of the ‘Elusive Fan’.” Under review with revisions, Journal of Sport Administration & Supervision

"Theoretical Approaches and New Variable Assessments in Sport Sponsorship Marketing." Accepted poster board presentation, AEJMC Annual Convention. Chicago, IL, August 7, 2008.

Chapter author in Fischer, V. (1995) TV Sponsorship in America. Montreal: Trust Publishing “How Revenues Drive Success” pages 193-198.