Hongwei 'Chris' Yang, Ph.D.

Department Rank:
Assistant Professor

Area:
Advertising

Office: Walker Hall 246
Fax: 828-262-2543
Email: yangh@appstate.edu

Education

Ph.D. Mass Communication with a concentration on advertising.
Southern Illinois University Carbondale. 2006.
M.A. English Literature. Beijing Foreign Studies University. 1997.
B.A. English. Nankai University Tianjin. 1994.

Teaching Specialties

Advertising Foundations
Advertising Media Planning
Communication Research Methods
International Advertising

Current Courses Being Taught

COM 2700 Advertising Foundations
COM 3640 Media Planning

Professional Affiliations / Organizations

American Association for Education in Journalism and Mass
Communication
American Academy of Advertising

Research Interests

New Media Advertising ( Internet Advertising, Mobile Advertising
etc.)
Marketing to Mature Consumers
Consumer values, lifestyles and psychology
Media effects and audience analysis

Selected Publications

Stone, Gerald C. & Yang, Hongwei (March, 2003), “ ‘And now the
news, brought to you by arthritis, overactive bladder and
osteoporosis’: A content analysis of commercials aired on network
news,” The Proceedings of the 2003 Conference of the American
Academy of Advertising, Denver-Broomfield, CO, 57-63.

Yang, Hongwei & Zhou, Liuning (May, 2009), "A Comparative Study of
Chinese and American Internet Advertising Regulation," The
Proceedings of the 2009 Asian-Pacific Conference of American
Academy of Advertising, Beijing, China.